• Date: 01/12/2018
  • Client: German National Tourist Board
  • Territories: UK, NL, BE
  • Outcomes: Website, Display, Email

Following the success of our previous Germany campaigns, the tourist board came to us once more to promote winter in Germany to our members.

Check out the project

The challenge

The German tourist board had a range of passion points they wanted us to cover. From wellness to festive markets, we needed to tie together a range of experiences in an inspiring, multi-platform campaign, and then go on to launch and localise that across three territories: UK, BE & NL.

 

The solution

A central microsite hosted diverse pieces of content, including a countdown advent calendar integrated into a display campaign. Covering themes like wellness, festive markets and winter to-dos, our hub became the go-to for winter inspiration. Underpinning this content was a ‘Winter in Germany’ film, which saw our editor show the best of seasonal Germany from Berlin to the Bavarian Alps. Our content was complemented by a range of handpicked offers for our members to book.

Winter travel guides

"From fairytale castles to unmissable pistes, a winter in this beguiling land promises unforgettable adventures. Picturesque medieval villages and bustling modern cities are waiting to be explored, filling your itinerary with inspired winter moments"

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Advent calendar

Everyday we revealed a new, unmissable experience that a winter in Germany can offer.

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Display campaign

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The result

In the UK, we saw a YoY uplift on bookings of 17.72%, with a further uplift of 11.94% on room nights, an indication that our travel guides had inspired our members to book, and explore further, the delights of a winter in Germany.

81,108
Video views
4,996
Competition entries
8,495
Homepage clicks

To hear more about this campaign, or find out about how we could help your brand, get in touch today!

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